The Acutts Truth Campaign
Category News
Acutts was established in South Africa in 1851 and since then has offered their clients the same consistent real estate service for 165 years.
Since its establishment Acutts has pioneered the sale of real estate in South Africa with many of the common real estate and estate agent practices today having their origins in the group.
It is this core value of innovation which allows Acutts to continually be recognized as one of South Africa’s leading real estate agencies.
Even after 165 years Acutts continues to innovate and pioneer the real estate industry and are proud to announce something that they feel their clients require in forging better relationships.
Acutts is proud to announce the truth!
The Acutts ‘Truth’ campaign is built on top of the already established belief within the organization that in every real estate transaction it is paramount to the success of that transaction that the relationship between all parties should be transparent and all parties should always tell the truth, even if it is not what they want to hear.
THE TRUE VALUE STAMP
SELLERS
We pledge to offer our sellers an un-biased opinion on the value of their home in the current market, and further pledge to not manipulate our market valuation to get a mandate from the seller. We believe and stand by our valuations.
Further to the above, we offer our sellers a further benefit through giving us a Sole Mandate at a price that is within a fair range of what we consider to be fair market value, we will market that property with the Acutts ‘True Value’ Stamp which would indicate to our buyers that we consider this property to be marketed at it’s true value.
This product seeks to easily identify those properties that we feel the sellers have priced correctly. This offering is on a per property basis and the range is based on factual information and data.
BUYERS
To our purchasers we offer the same offering as above. We will indicate which of our Sole Mandates, in our opinion, are priced in line with the market and will illustrate these with a ‘True Value’ stamp.
WHAT DO ACUTTS AGENTS OFFER THEIR CLIENTS?
Each one of our agents are required to sign our Acutts Truth Pledge, were they undertake to tell their clients the truth at all times, to the best of their ability. This is to illustrate to our clients the importance we as a company put on truth.
Author: Jonathan Acutt